الخميس، 21 أغسطس 2008

BUSINESS PLAN

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.
The business goals being attempted may be for-profit or non-profit. For-profit business plans typically focus on financial goals. Non-profit and government agency business plans tend to focus on service goals, although non-profits may also focus on maximizing profit. Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. A business plan having changes in perception and branding as its primary goals is called a
marketing plan.
Business plans may be internally or externally focused. Externally focused plans target goals that are important to external
stakeholders, particularly financial stakeholders. They typically have detailed information about the organization or team attempting to reach the goals. With for-profit entities, external stakeholders include investors and customers.[1] External stake-holders of non-profits include donors and the clients of the non-profit's services.[2] For government agencies, external stakeholders include tax-payers, higher-level government agencies, and international lending bodies such as the IMF, the World Bank, various economic agencies of the UN, and development banks.
Internally focused business plans target intermediate goals required to reach the external goals. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization. An internal business plan is often developed in conjunction with a
balanced scorecard or a list of critical success factors. This allows success of the plan to be measured using non-financial measures. Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans.
Operational plans describe the goals of an internal organization, working group or department.[3] Project plans, sometimes known as project frameworks, describe the goals of a particular project. They may also address the project's place within the organization's larger strategic goals.[4][5]
Contents[hide]
1 Business Plan Content
2 Business
2.1 Support services
2.2 Resources for researching facts and figures
2.2.1 Internal corporate records
2.2.2 Free information
2.2.3 Fee-based services
2.3 Strategic Analysis
2.4 Forecasts: Modeling Techniques
3 Presentation Formats
4 Revisiting the Business Plan
4.1 Cost overruns and revenue shortfalls
5 Legal and Liability Issues
5.1 Disclosure requirements
5.2 Limitations on content and audience
6 Open Business Plans
7 How Business Plans are Used
7.1 Venture Capital
7.2 Public Offerings
7.3 Within Corporations
7.3.1 Fundraising
7.3.2 Total Quality Management
7.3.3 Management by Objective
7.3.4 Strategic Planning
7.4 Education
7.4.1 K-12
7.4.2 Higher Education
8 Satires of Business Plans
9 References

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